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	Digital marketing should be measured with the same statistical rigor as traditional marketing, to allow comparison http://t.co/9e2Z33fZ 16 hours ago There’s No Mystery to Digital Marketing ROI Measurement http://t.co/9e2Z33fZ 16 hours ago Check out @retailwire's "For Non-Foods New Products, Performance is Prized" for more on 2011 New Product Pacesetters http://t.co/bJPKcUnV 2012/05/15 More on 2011 New Product Pacesetters: "Coffee Sets the ‘Pace’" http://t.co/cLvC8hYY via @BeverageInd 2012/05/15 We teamed up with @Legolas_Media to study the impact of online advertising on in-store sales http://t.co/O4EW81HL via @CStoreDecisions 2012/05/14 Retail Industry News Weekly Week of 5/11/2012 http://t.co/jemwEGhD 2012/05/14 Find us on Twitter to discover more about SymphonyIRI Group!




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