Today, we released our 2010 Consumer Summer Rituals Survey that tests consumer attitudes on spending as we head into this year’s summer season. We have documented comparative data on summer rituals over the past 2 years and based on the findings, we were able to show the impact that economic uncertainty has had and will have on consumers.
The survey, which you can get more information about on the SymphonyIRI Website, looks at 1,000 Americans and their 2010 summer rituals. Check out the video below where I discuss some highlights from the survey such as apprehensiveness and a conservative mindset despite signs of an economic recovery:
