New Products: The Final Frontier. These are the voyages of successful manufacturers from across the CPG galaxy. Their one-year mission is to explore strange new markets, to seek out new categories and consumers, and to boldly go where no CPG product has gone before.
Introducing a successful new product into a thriving market is an arduous task, but doing this during a down economy with a frugal consumer marketplace is more like Star Trek’s Kobayashi Maru—a no-win scenario. In the past few year, though, despite one of the worst U.S. economies on record, some products were able to accomplish their mission, carving out growth in a down economy!
Come on board during Summit 2011 for our session, “New Product Pacesetters: Trailblazers in Search of a New Galaxy.” This session will travel back in time to share best-of-the-best learnings from CPG captains across more than 15 years of SymphonyIRI’s New Product Pacesetters. The journey will continue into 2010, highlighting 2010’s most successful new product launches, revealing best practices in black hole avoidance.
So, bring your notepads, laptops, tricoders—er, I mean tablets—and join us as we journey into a new CPG macrocosm!
Visit www.sigsummit.com for more information and to register. Don’t forget to follow us on twitter at (@SymphIRI and #SIGSummit) for continued updates and information.
Susan Viamari and Larry Levin will present this session on Tuesday, March 29 at 4:30 p.m. in Glimmer 6/7. Use this year’s calendar to help you plan Summit!
By Susan Viamari, Editor of Times & Trends, SymphonyIRI
