With the country still feeling the aftershocks of the recession, many consumers today have held on to their frugal practices. In fact, in our newly released Times & Trends Special Report: “The Downturn Shopper: Buckled in for a Wild and Crazy Ride,” we detail how many of these shoppers have embraced money-saving strategies with new fervor. Additionally, they continue to hone household and grocery rituals in ways that help them manage expenses.
This Times & Trends Special Report, based on results from our third quarter MarketPulse survey, finds that consumers continue to trim back eating out behaviors and instead are cooking simple meals at home. The survey also reaffirms that the Internet is a popular resource for consumers seeking the best deals. With nearly one in four consumers finding it difficult to afford weekly groceries, clicking for savings is just one of the tools consumers are using to carefully plan their CPG excursions before entering the retail marketplace.
A summary of additional insights and retailer/manufacturer recommendations to address today’s conservative shopping mindset can be found in the press release on this report.
More details regarding this report are included in a recording of our Times & Trends Webinar. Topics discussed include, “How can CPG and retail marketers adjust their strategies to appeal to today’s very conservative and risk-averse ‘Downturn Shoppers’ in order to improve sales, share and loyalty?”
Please click here to watch the recording and download a PDF of the presentation.