A person who doesn’t like candy is suspect. One might even think people like to talk about their candy shopping and purchasing habits almost as much as they enjoy eating it. Recent research gathered from various outlets (focus groups, surveys, interviews etc.) revealed enough compelling information to compile more than 75 pages of analysis. To some, that might not sound exciting, but would you be interested if I told you the report is almost solely focused on sweets and snacks?
When it comes to products such as skin care and hair care, consumers won’t just clean their face with whatever brand is laying around, but apparently, people have a hard time saying no to candy. But, hopefully, they draw the line somewhere, such as when you find yourself chewing the gum stuck under the coffee table, you’ll know it’s time to upgrade to at least a Tootsie Roll.
That said, it’s interesting that this recent study showed that shoppers have gotten much smarter about shopping in order to manage spending. How are they doing this? They’re making a shopping list. That simple. Thus, it becomes clear that the weekly shopping trip for sweets and snacks is grounded in “home decisions versus in-store decisions.”
Can’t get enough Sweet Sweet Snack Stats? Indulge in the below slideshow for more.
