Beauty Care « SymphonyIRI Group CPG Blog

Posts Tagged ‘Beauty Care’

Redefining Health and Beauty Care

Friday, May 28th, 2010

In a recent NACDS & SymphonyIRI Webinar, we revealed compelling data proving that the “Great Recession” continues to be the “Great Equalizer.” The Webinar, “Redefining Health and Beauty Care (HBC) for Untapped Profit Potential,” provides perspective on a variety of topics including:

SymphonyIRI’s perspective on the current mindset of the American shopper relative to the beauty, health and wellness landscape
A review of key criteria in connecting to the needs of these shoppers as well as how they view affordability in the HBC space
A special section on childhood obesity and the tradeoffs that consumers are making to develop healthy lifestyles for kids

Tags: Beauty Care, Health Care
Posted in Uncategorized | No Comments »

Mascara Sales Grow During Recession: The Eyes Have It

Monday, April 5th, 2010

SymphonyIRI found that if a woman could afford to buy one beauty product she would select mascara. Despite this recession and even with stalls with many segments of mass beauty sales, mascara sales has continued to grow.

What has fueled this growth and why mascara? Find out more in this Beautypackaging.com article from John Deputato, senior vice president and leader of the Beauty and Personal Care, for SymphonyIRI Group.

http://www.beautypackaging.com/expertsview/2010/03/31/the_eyes_have_it

Tags: Beauty Care
Posted in Beauty Care | No Comments »

IRI Beauty Expert to Highlight Trends and Challenges for 2010 at Hot Off the Press Beauty Industry Event

Tuesday, January 26th, 2010

I will be sharing some unique research-based, insights into the year ahead, at the NPD Group’s annual Hot Off the Press Beauty Industry Event in New York City.

In 2008, we saw a dramatic shift in shopping behaviors, and in 2009, we saw these changed shopping habits solidify into trusted, conservative and more permanent methods of selecting and purchasing beauty care products. Consumers are sticking to their money saving strategies and continue to make tradeoffs in regards to what’s wanted versus needed. Continuing to understand the mindset of the changed shopper is the key to success in 2010.

Based on IRI’s research of the industry in 2009, it’s been revealed that the best way to reach the beauty consumer, moving forward, is to have a 360 degree marketing plan. By this, we mean that the beauty marketer must reach customers at home, online and in the store, to effectively influence their shopping decisions. The mindset of the beauty shopper is fundamentally changed. These consumers are turning to friends, social communities on the Web and other mediums for advice, reviews and recommendations on products. TV ads and newspaper pull outs aren’t the only way to provide marketing and promotions information to your customers anymore.

As a professional in the beauty care industry, we’d really love to hear what challenges you feel you’re facing for 2010 and how you plan to address them.

Are you already integrating a digital component into your marketing strategy? Are you reaching out to customers online? Is your brand being talked about in social communities?

Let’s keep this conversation going. This will be an interesting year for the CPG industry and, particularly, for the beauty segment. As the economy recovers at an uneven pace, there will no doubt be a number of surprises, successes and lessons from which we can all benefit.

We are happy to share insights from our analytics division and help you address the most critical questions for the beauty industry, such as:

How well do you know your shopper? Do you know him/her better than anyone?
What are you doing to build your brand’s value proposition? Does this align with the needs of your particular shopper?
In a war of tradeoffs, are you sure you can be a winner?
Do you have a 360 degree marketing plan to reach your shoppers?

If you were able to join us in New York awesome! If not, we’ll tweet / post a recap blog / share more research on this topic and hope to hear from you soon.

Best,

John Deputato

TOPIC:

Finding Opportunities in the Era of the Conservative Shopper

WHEN:

Jan. 26, 2010, 8:30 a.m. (EST)

WHERE:

NPD Hot Off the Press Beauty Industry Event

The Plaza

Grand Ballroom

58th Street and Fifth Avenue

New York, NY10019

www.npd.com

Tags: Beauty Care
Posted in Beauty Care | No Comments »

Beauty and the Brand

Thursday, December 17th, 2009

The beauty industry is a very unique CPG market segment defined by a particular set of products and a special group of shoppers with different needs from other CPG categories. Because these are the most personal of CPG products, there is an overlay of emotion that shapes the definition of value. IRI recently concluded an in-depth investigation into beauty shoppers’ changing attitudes and purchasing behaviors. One of the key findings was that brand identity is the most important factor when making purchase decisions. A total of 92 percent of consumers reported their focus on brand, nearly 20 percent higher than the total CPG benchmark of 73 percent.

Pricing is the second most important factor affecting consumer buying decisions, reflecting the complexity of beauty shoppers’ decision process. Our research shows that brand identity is incredibly important to shoppers’ perceptions of what they want to buy – they think about what brand they want before they leave their homes to go shopping. But, in the store, pricing is the one characteristic that can sway a purchase.

Given this knowledge, beauty retailers and manufacturers need to reach their customers in the home through a well rounded 360 degree marketing campaign, and they also need to provide competitive pricing in order to keep their attention once they reach the store.

Another key finding of interest is the identification of the “heavy” beauty shopper, which consists of a group of shoppers that represent 11 percent of American homes, but account for 40 percent of beauty product sales. These “heavy” shoppers are critical to any beauty retailer’s success and display strong category involvement, indexing higher on making regular trips to the beauty salon and expressing a need for beauty products designed for an active lifestyle or time spent outdoors. This group is more likely to visit specialty stores, make purchases online and buy from TV infomercials. Heavy shoppers are especially likely to try new beauty products.

Despite showing a strong desire for beauty products, heavy shoppers are also influenced by the economy and indexed higher in making products last longer, purchasing more multi-function products and sharing products within the household. They have changed their rituals in the last year by buying more in bulk and buying smaller quantities of their favorite products.

So, what can retailers do to engage their heavy shoppers and bring in new shoppers?

IRI thinks a strong focus on brand, pricing and micro segmentation is the key, as well as a diverse channel mix since many consumers are visiting multiple outlets to find the beauty products they need. Additionally, marketers should focus on promoting beauty in conjunction with health and wellness themes to address consumer desire to tend to beauty and health given their perception that a healthy body is a beautiful one.

If you’d like to learn more about IRI’s most recent beauty report and take a deeper look in to the profile of the heavy shopper feel free to leave a comment below.

Best,
John Deputato

Tags: Beauty Care
Posted in Beauty Care | No Comments »

Posts Tagged ‘Beauty Care’

Redefining Health and Beauty Care

Mascara Sales Grow During Recession: The Eyes Have It

IRI Beauty Expert to Highlight Trends and Challenges for 2010 at Hot Off the Press Beauty Industry Event

Beauty and the Brand

Blogroll