SymphonyIRI Group CPG Blog

National Nutrition Month- Ben Perkins Symphony IRI

March 9th, 2012

By: Ben Perkins

This month, several grocery retailers will help celebrate National Nutrition Month—an event established in 1980 by the Academy of Nutrition and Dietetics—by encouraging customers to use the NuVal Nutritional Scoring System when making their purchase decisions. The NuVal program, created by Dr. David Katz and a dozen diet and nutrition experts, gives a score of [...]

Tags: national nutrition month, NuVal Nutritional scorin, Retail Solutions, Retailers, symphony iri
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Adding Convenience to Convenience Stores

March 9th, 2012

By: Sam Norris

Where can you grab a quick cup of coffee, pick up a fresh sandwich for lunch, and gather ingredients for tonight’s dinner? More and more convenience stores (c-stores) are expanding product offerings and rearranging store layouts to serve as truly convenient one stop shops. C-stores have long served as destinations for the road trip pit [...]

Tags: Consumers, Convenience Stores, cpg, fresh foods, healthy options, manufacturers, Marketing, nutrition, produce, Retailers, Sam Norris, to-go, trends
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Forgoing the Wandering Shopper – Cool and Effortless Repetition

March 5th, 2012

By: Ben Perkins

Milk. That’s how we’ll do it. Price it low, advertise it, and put it in the back. People will see it, come in, and then they’ll have to walk the whole store to get it. The genius: they’ll likely buy things impulsively and really drive our sales! Who doesn’t know that mantra? It’s been driving [...]

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National Nutrition Month

March 5th, 2012

By: Ben Perkins

Tags: NuVal
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A Year Behind and Ahead of the Curve

February 13th, 2012

By: Ben Perkins

Are you always searching for a million-dollar idea? I know I am; and recently, I thought I had it. Picture this—an app that leads you to your desired product via a store specific map. Brilliant, I know—and with millions of apps and smart phones flooding society, how could this not exist? Immediately I consulted my [...]

Tags: app, Ben Perkins, grocery, Hy-Vee, Meijer, mobile technology, Retail Solutions, Retailers, SymphonyIRI
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Creating an Oasis of Healthier Options in Food Deserts

February 2nd, 2012

By: Laura-Lynn Freck

Healthy eating alternatives, such as whole grains, lower sugar, 100 calorie packs, and nutrition-packed foods, are on a trend for 2012 and beyond. However, customers living in a food desert, areas where healthy and affordable food is difficult to find, may never be able to find the latest and greatest healthy food options. Food deserts, [...]

Tags: cpg, Food Deserts, healthy eating, Laura-Lynn Freck, manufacturers, Pennsylvania Fresh Food Financing Initiative, Retailers, shopper behavior, Supermarkets, The Reinvestment Fund
Posted in Desserts | 2 Comments »

Using DigitaLink Segmentation to Uncover how Connected Consumers Shop

January 31st, 2012

By: Carl Edstrom

The recent surge of smartphone, tablet and e-reader purchases demonstrates an obvious trend of increased consumer connectivity. With digital media literally at their fingertips, shoppers can collect product and promotional information around the clock, forming purchase decisions well beyond brick-and-mortar store hours. But how many actually use Internet-connected devices (mobile or stationary) in this manner? [...]

Tags: Carl Edstrom, Digital Media, DigitaLink, internet, online shopping, Segmentation, shopping strategies, technology
Posted in Segmentation | 3 Comments »

New Store Philosophy

January 30th, 2012

By: Ben Perkins

With Walgreens announcement that they are converting all 68 of their Indianapolis locations to their “Health and Daily Living” store concept, after piloting it in only 20 Chicago area stores last year, comes the obvious interpretation—it’s working. The “it” we are referring to is a holistic approach to customers’ in-store experience and elevating their position [...]

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Dollar Stores Hitting a Home Run

January 23rd, 2012

By: Ben Perkins

Dollar Stores 1/20/2012 It’s like the first time your little brother hits your famous whoop-di-doozer pitch over the fence in whiffle ball—you realize that everyone grows up, and you’re going to have to take him seriously (and get a new pitch). Ladies and Gentlemen, I give you the little brother: Dollar Stores. For decades, dollar [...]

Tags: Dollar General, Dollar Stores, Dollar Tree, Family Dollar, Retail Solutions, SymphonyIRI
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A Deeper Dive on EconoLink – Q&A with Larry Levin

January 19th, 2012

By: John McIndoe

At the end of 2011, we shared findings from our new segmentation solution for CPG and retailer marketers, EconoLink™. EconoLink categorizes shoppers into six unique segments based on their outlook, behavior and personal financial attitudes. In the December 2011 webinar, we presented detailed insights on how different shopper segments are thinking about and planning their [...]

Tags: cpg, CPG trends, deal, EconoLink, Larry Levin, manufacturers, Marketing, Retail Solutions, Shoppers
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