You’ve heard us discuss many times on this blog how the economic downturn has caused dramatic shifts in consumer behavior. The new “Downturn Generation” of shoppers, similar in nature to their Depression- era counterparts, will remain frugal long after the recession ends, continuing their new habits, such as cooking at home more often. Today, gas prices are on the rise again, and food prices remain inflated. This begs the question: how does this affect the CPG world? And, importantly, pricing and promotion strategies should CPG marketers embrace in order to effectively communicate with shoppers today?
Our new Times & Trends Report titled, “Price, Promotion, & Merchandising: The Reinvention of CPG Marketing” explores these questions, among many others, and offers actionable insights for CPG marketers as they seek to understand and deliver against the “new normal” in shopper behavior and attitudes.
We’ll also be discussing other important trends impacting CPG marketing today. For example consumer value perception is changing, as is consumer deal-seeking behavior. Additionally, we see a major turnaround in merchandising, which is playing a critical role in giving value to the shopper.
We’re discussing this report in detail during a webinar this Wednesday, July 15 at 12 p.m. CT. You can register for the webinar here: http://us.infores.com/NewsEvents/EventsWebinars/TimesTrendsPricePromotionMerchandising/tabid/221/Default.aspx
We hope you’ll join us for today’s webinar. And, you can access the full Times & Trends report at http://us.infores.com/Insights/ArticleDetail/tabid/117/ItemID/868/View/Details/Default.aspx. We look forward to hearing your questions, insights, and comments.
Best,
Susan Viamari
