Here at SymphonyIRI our goal is to provide the industry’s leading insights to help our manufacturer and retailer clients better address their business needs. Today, we announced our collaboration with leading pet specialty retailer, Petco, to share CPG market information that will help both of our organizations obtain deeper level insights in the marketplace and with Petco shoppers.
What does this mean exactly? It means that Petco is now the first pet specialty retailer to provide us with census-level data from all of their stores, further enhancing our existing market information model that already covers the majority of food, drug, mass (excluding Walmart), convenience and dollar retailers. Additionally, unique to this collaboration, Petco will also leverage our RetailAdvantage™ solution and have access to our POS data to help its associates gain a better understanding of its shoppers.
This is a very exciting time for our business as this collaboration expands on our coverage in specialty and emerging channels while also providing manufacturers the best information available to succeed in this space.
For more information please contact Tim Hadaway: Tim.Hadaway@SymphonyIrI.com.
