A forward-looking organization poised to excel in 2010, and the years to follow, must understand that shoppers are making their purchasing decisions using a new lens of affordability. The final track of breakout sessions at IRI’s 2010 Reinventing CPG & Retail Summit will detail the various ways to invigorate your brand, execute a multi-platform digital marketing campaign and predict which trends and practices are best to follow.
The following topics will be discussed in the breakout session for Rewiring Marketing:
Brand Experience via Behavior Design: Marketing Solutions That Drive Sales
With all the buzz words and related philosophies littering the trades purporting to have the key to engaging with today’s hyper-connected consumer, it’s no wonder CMOs have their own support groups and retreats. Well, into the maelstrom of new media and social networking, digital influence, touch-point mapping and shelf-back persuasion, let us throw one more with behavior design. Behavior design has enabled numerous companies to invigorate their brands from shopper marketing and retail strategy to global brand ambassador programs, experiential design and field activation. Join us for a peek under the hood at the new brand experience engine that is building brand growth and sales for some of the top companies in the world.
Digital Gestalt: Separating the Myths from the Media (Roundtable)
All hype aside, in this session, you will learn how you can use new media, including mobile, on-line promotions, digital advertising and social networking to build your messages and grow your business. Are new media outlets the “magic bullet” for reaching consumers in tough times? What are the current Internet and digital trends, and what will come next in 2010? This will be an interactive session focusing on the major issues of marketers and retailers in CPG and will provide retailers and manufacturers with key learning’s and best practices from IRI and other industry experts.
How to Win With Smarter Shoppers – What Worked in 2009 and What’s Ahead for 2010?
New product innovation and introduction has to be that much more selective during this period of less capital and savvier shoppers. The announcement of those products that have succeeded over the past year will be placed into the context of an array of IRI consumer and shopper research grounded in attitudinal and behavioral data. Session attendees will know what worked in 2009 and why, and what they can expect from shoppers in 2010.
The Social Web – What does it mean for CPG Brands?
Consumers are adopting the use of social networks, such as Facebook, YouTube and Twitter and of Smartphone’s at a speed that is catching marketers off guard. What does the social web mean for CPG marketers? This breakout will focus on some lessons learned, selected best practices and some thoughts about where we are heading.
What Recession? Finding Opportunities in the Billion Dollar Beer, Wine and Spirits Vertical
In this session, Harry Schumacher, editor of Beer Business Daily, and Megan Metcalf, editor of Wine and Spirits Daily, will share the latest thought leadership on innovations and trends in this recession-resilient vertical. The discussion will also include a recap of the relevant industry news from 2009, and will provide provocative ideas and predictions about what lies ahead in 2010.
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Visit www.cpgsummit.com for more details and to register.
