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A Deeper Dive on EconoLink – Q&A with Larry Levin

Thursday, January 19th, 2012

At the end of 2011, we shared findings from our new segmentation solution for CPG and retailer marketers, EconoLink™.  EconoLink categorizes shoppers into six unique segments based on their outlook, behavior and personal financial attitudes.

In the December 2011 webinar, we presented detailed insights on how different shopper segments are thinking about and planning their purchase decisions, and how marketers, in turn, must understand which shopper segments are buying their products, and how their core segments behave during challenging economic times.

There was a lot of interest in this topic, and we want to address some of these questions.  The video above features Larry Levin, executive vice president and general manager of Consumer Insights, who addresses the following topics, related to EconoLink:

  • The dynamic that seems to exist where “Savvy Shoppers” make the most money, but also buy most on deal
  • Why the “Downtrodden” and “Cautious and Worried” segments are spending more on deal
  • Aisles the “Downtrodden” are avoiding
  • Recommendations for retailers and manufacturers
  • 2012 trends