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Summit 2013 Day Three: NPP, DigitaLink and New Analytics Offerings

John McIndoeJohn McIndoe

Posted on Wednesday, April 17th, 2013

The 2013 Summit may be coming to a close, but IRI has plenty more news to share. We kicked off the third and final day of another action-packed Summit with not one but three major announcements. Check out the summaries below or click the links for full details.

IRI Announces the Most Successful Consumer Packaged Goods Brands of 2012

The results are in! Today IRI’s annual New Product Pacesetters report revealed the most successful food and beverage and non-food CPG product releases of 2012 across the U.S. multi-outlet geography (a new feature of this year’s report!), which includes traditional grocery, drug and mass market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. Dannon Oikos, Starbucks K-Cups and Bud Light Platinum were the top three best-selling new food and beverage brands, while Allegra, Colgate Optic White and PetArmor earned top honors in the non-food category.

New IRI DigitaLinkTM Study Demonstrates Increasing Importance of Effective Online Strategies to CPG and Retailers

It’s no secret that social media has drastically impacted the shopping experience, but understanding how various shopper segments use online resources can be much more complex. IRI’s second annual DigitaLink segmentation study analyzes shoppers in the United States, France, German, Spain and the U.K. based on how they use smart devices and online media to research and buy CPG products.

IRI Advanced Analytics’ Revenue Growth Management Practice Expands by Revealing New Price, Trade and Promotion Opportunities

IRI’s Revenue Growth Management practice, a division of IRI Advanced Analytics, has announced enhanced versions of three software solutions available to clients:  Price Trade Advantage™, Trade Planner™ and Trade Value Drivers™. The three new solutions give CPG and retail decision makers new insights and opportunities for generating revenue through improved application and socialization of analytics.

To learn more about day three of Summit and to share your thoughts on these exciting announcements, be sure to follow us at our new Twitter handle, @iriworldwide and use hashtag #cpgsummit!

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