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SymphonyIRI Group Rebrands as IRI

John McIndoeJohn McIndoe

Posted on Tuesday, April 16th, 2013

If you walk around our company offices next week, you might think you’re back in 2010 when the company was called IRI. This morning, our President and CEO Andrew Appel announced a step forward: updating the brand to IRI.  The brand name may be the same as 2010, but the company has made tremendous strides since then.

We are at the same time embracing our rich heritage of disruptive innovation and embarking on an updated strategy we call “Growth Delivered.”  The theme for this year’s Summit, which I know you’ve seen before, is “Activating Your Growth Engine,” reflecting this new strategy.

Over his first 10 months at SymphonyIRI, Andrew met with more than 500 CPG and retail executives and industry partners.  When he asked how we could help move their companies forward, the answer he repeatedly heard was—help us activate and accelerate growth across sales and marketing—and we have listened.

Our press release provides a greater level of detail, but, in short, our new Growth Delivered strategy focuses on helping our CPG, retail and over-the-counter healthcare clients excel in six core disciplines:

  • Achieving robust operating performance
  • Leveraging forward-looking insights
  • Driving accelerated revenue growth
  • Taking advantage of opportunities created by “big data”
  • Empowering teams to grow to their fullest potential
  • Expanding their reach globally

Our rebranding represents a promise to continue offering innovative solutions that identify and meet the needs created by today’s highly fragmented, competitive and complex CPG and retail markets.

On a more personal note, I’d like to thank the hundreds of people among our clients and partners who have spoken to us over the past 10+ months, sharing their observations, concerns, challenges and opportunities.  The result of their candor and perspectives is a new IRI eager to move boldly forward to be the catalyst for enhanced growth.  I’d also like to call out the dozens of people within our company who participated in our rebranding process.  Their passion and creativity has resulted in a new strategy that will unlock our own growth potential as a company, and a revitalized brand that reflects our new direction.

I would appreciate hearing from you:  what do you think of our new strategy, brand, logo and direction?