Today, during day two of Summit, IRI announced three new offerings made possible through collaborations with our industry-leading partners. By leveraging our strategic partnerships, IRI is able provide our CPG retailer and manufacturer clients enhanced value and innovative solutions for stimulating and measuring their growth. Check out the announcement recaps below or click the links for full details.
IRI and BlueKai Join Forces to Deliver Direct-to-Consumer Audience Platform for Greater Scale in Digital Audience Buying and Beyond
Identifying and targeting prospects and customers is a crucial endeavor for CPG marketers, and digital marketing is becoming an increasingly important aspect of any successful marketing mix. To offer CPG manufacturers, agencies and media planners the ability to use purchase-based, third-party data for targeting at scale, IRI has teamed with BlueKai, a leading complete enterprise data activation platform. IRI and BlueKai’s new direct-to-consumer digital activation platform combines BlueKai’s data platform with IRI’s segmentation and predictive modeling solution, ProScore™ Targeting.
IRI and 7-Eleven® Launch 7-Exchange Next Generation Category Management Solution
Oh thank heaven! Today, IRI and 7-Eleven, Inc. launched 7-Exchange Next Generation, a new solution that will give 7-Eleven and subscribing vendor partners a more robust way to partner on category management processes. The 7-Exchange Next Generation solution will provide precise, basket-level transaction data and details on promotion optimization, trip-mission segments, store segmentation, same store, time of day and more, helping to facilitate collaboration and accelerate ROI for joint activities.
IRI and Costco Wholesale Announce Significant Enhancements to Costco CRX Platform and Launch of Costco CRX Mexico
Manufacturers now have an even more complete solution for tracking their total business at Costco Wholesale. IRI and Costco today announced new technology and data enhancements to the popular Costco Collaborative Retail Exchange™ (CRX) program. New features include category performance measurement and benchmarking, real-time sales and inventory data and supply chain management capabilities. IRI and Costco also announced the launch of Costco CRX Mexico to offer manufacturers in Mexico a more global view of Costco sales.
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