Online Videos (OLVs) are catching on – in a big way. Per Emarketer, U.S. OLV ad spending was more than $4 billion in 2013 and is expected to be twice that by 2016. While that is a fraction of the $60 billion+ being spent on TV advertising in the U.S., OLV execution is becoming a [...]
Next week, from March 10-12, more than 1,000 CPG industry professionals will join us for the IRI 2014 Summit at the Gaylord Palms Resort in Orlando, Florida. We have a jam-packed agenda full of insightful Growth Sessions that are sure to help you connect with shoppers and grow your business.
Covering hot button topics from CPG brand management and merchandising to marketing research and data analytics, these Growth Sessions will shine light on actionable strategies that senior-level CPG retailers and manufacturers can implement to create the most meaningful relationships with their shoppers.
In addition to the many Growth Sessions, IRI 2014 Summit will host a bevy of fascinating talks from keynote speakers you won’t want to miss, including IRI’s President and CEO Andrew Appel, Facebook’s Global Head of CPG Marketing Erin Hunter, and even a talk from Academy Award winning actress Geena Davis, among others.
Ultimately, IRI’s mission with 2014 Summit is to send attendees home with actionable ideas and forward-looking solutions to help grow their business. We’ll home in on how to maximize sales and improve marketing initiatives with a close look into:
- Jump starting growth across categories and demographics
- Smarter strategies for pricing and promotion
- Mastering your brand’s marketing mix in the digital age
- Innovative profit-capturing analytics
- The latest merchandising and assortment tools
- Case studies from successful retailer/manufacturer collaborations
Registered attendees can also download the free interactive Summit Mobile App for real-time updates and a complete schedule with session details and speaker bios. There’s also an Activity Feed to help you track the most popular sessions and share your thoughts, photos and ratings with other attendees.
It’s not too late to sign up! For details and registration, please visit cpgsummit.com.