SymphonyIRI Group CPG Blog

Creating an Oasis of Healthier Options in Food Deserts

February 2nd, 2012

By: Laura-Lynn Freck

Healthy eating alternatives, such as whole grains, lower sugar, 100 calorie packs, and nutrition-packed foods, are on a trend for 2012 and beyond. However, customers living in a food desert, areas where healthy and affordable food is difficult to find, may never be able to find the latest and greatest healthy food options. Food deserts, [...]

Tags: cpg, Food Deserts, healthy eating, Laura-Lynn Freck, manufacturers, Pennsylvania Fresh Food Financing Initiative, Retailers, shopper behavior, Supermarkets, The Reinvestment Fund
Posted in Desserts | 1 Comment »

Using DigitaLink Segmentation to Uncover how Connected Consumers Shop

January 31st, 2012

By: Carl Edstrom

The recent surge of smartphone, tablet and e-reader purchases demonstrates an obvious trend of increased consumer connectivity. With digital media literally at their fingertips, shoppers can collect product and promotional information around the clock, forming purchase decisions well beyond brick-and-mortar store hours. But how many actually use Internet-connected devices (mobile or stationary) in this manner? [...]

Tags: Carl Edstrom, Digital Media, DigitaLink, internet, online shopping, Segmentation, shopping strategies, technology
Posted in Segmentation | 2 Comments »

A Deeper Dive on EconoLink – Q&A with Larry Levin

January 19th, 2012

By: John McIndoe

At the end of 2011, we shared findings from our new segmentation solution for CPG and retailer marketers, EconoLink™. EconoLink categorizes shoppers into six unique segments based on their outlook, behavior and personal financial attitudes. In the December 2011 webinar, we presented detailed insights on how different shopper segments are thinking about and planning their [...]

Tags: cpg, CPG trends, deal, EconoLink, Larry Levin, manufacturers, Marketing, retail, Shoppers
Posted in EconoLink | No Comments »

Shoppers Gain Confidence in Economy, but still Shop Conservatively

January 17th, 2012

By: Susan Viamari

After two gloomy quarters, shopper outlook finally looks a little brighter. According to our MarketPulseTM survey results from Q4 2011, consumers have higher confidence in the economy’s upturn in the next six months. However, the conservative shopping strategies adopted to weather an economic downturn may have become habit. After analyzing a full year of MarketPulse [...]

Tags: cpg, economy, expectations, financial situation, frugal shoppers, MarketPulse, MarketPulseTM, outlook, POV, shopping strategies
Posted in MarketPulse | 1 Comment »

How to Keep Kids (and Your Brand) Healthy

January 3rd, 2012

By: Donna Sutton

Pending legislation may restrict the types of food that can be marketed to children. Supporters of the proposed guidelines seek to alleviate an all-time high level of childhood obesity, but others fear the policy will eliminate too many jobs. It may be awhile before a decision is reached due to the requirement of a cost-benefit [...]

Tags: advertising, Childhood Obesity, cpg, Donna Sutton, healthy eating, Let’s Move Salad Bars 2 Schools, Marketing
Posted in Kids | 3 Comments »

Eat This or Die

December 7th, 2011

By: Donna Sutton

Coffee, wine, beer and chocolate have long been considered vices, but recent studies reveal their health benefits: Coffee cuts skin cancer risk and lowers women’s depression; beer can help women protect against osteoporosis; and red wine and cocoa antioxidants could boost metabolism and benefit the heart, respectively. Even so, consumers should have enough sense to [...]

Tags: cpg, Donna Sutton, Facts Up Front, health studies, ingredients, IoM, manufacturers, nutrition labels, packaging, retail
Posted in Ingredients | 3 Comments »

Let’s Talk More About Innovation

December 5th, 2011

By: John McIndoe

Thanks for the comments and viewpoints generated by my first post on innovation. While change comes in many forms, we’ve identified five types of change that we believe spark innovation more often than others. These include: Societal change – as cultural norms shift, shoppers’ needs also evolve, creating an outstanding innovation opportunity. The ongoing innovation [...]

Tags: brand, cpg, halo effect, innovation, John McIndoe, manufacturer, Marketing, product management, retail
Posted in Innovation | 1 Comment »

So, your brand’s on Facebook. Now what?

November 28th, 2011

By: John McIndoe

With the increasing presence of social media and online promotions, marketing budgets are seeing a transfer of funds from traditional to digital. However, it is important for these funds to be spent strategically. Analytics can now help measure the impact of online marketing efforts to ensure marketing dollars are not being wasted. Detailing this subject, [...]

Tags: cpg, CRM, Digital Media, Elizabeth Morgan, Facebook, Forrester Research, Groupon, John McIndoe, LivingSocial, manufacturers, New Media Solutions, Phil Ripperger, Retailers, social commerce, Social Media, Twitter, Visible Technology, Woot!, Zach Hofer-Shall
Posted in Digital Media | 3 Comments »

EconoLink Gives Insights into Shopper Behaviors

November 21st, 2011

By: Larry Levin

Recently, there has been much speculation about what shoppers are doing to cope during today’s bleak economic situation: Where are shoppers cutting back? Are they using coupons more? Are they finding deals online or with smartphone apps? To succeed in today’s market manufacturer and retailer decision makers don’t have the luxury of trial and error. [...]

Tags: cpg, EconoLink, financial attitudes, Larry Levin, manufacturers, marketer, purchase decisions, retail, shopper profile, Shoppers, shopping habits
Posted in Shoppers | No Comments »

Survey Says: Frugality is Here for the Long Haul

November 18th, 2011

By: Susan Viamari

With the country still feeling the aftershocks of the recession, many consumers today have held on to their frugal practices. In fact, in our newly released Times & Trends Special Report: “The Downturn Shopper: Buckled in for a Wild and Crazy Ride,” we detail how many of these shoppers have embraced money-saving strategies with new [...]

Tags: cpg, downturn shopper, frugal shoppers, grocery rituals, household rituals, manufacturer, MarketPulse, retail, Times & Trends
Posted in Frugality | 3 Comments »

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